Content management is becoming more and more crucial for marketing yourself online. Its an important way to get your key messages out to your target audience, you can’t do SEO anymore without quality and frequent new content and its the only way to present yourself as a leader in your industry.
With blog technology today, the only real challenge with good content management is time. Someone needs to do it. In the SME this someone will typically be the business owner, or BDM if the business is large enough to support this person. It just takes time away from running, or building the business. How do you manage this important part of your marketing?
The choice obviously is you either spend your valuable time or you spend money and get a professional content management team (like the content team at Ocean Feather Digital) to manage it for you.
This post is meant for you if you’ve decided you are going to spend your time managing your own content. If you have, and you’ve been dedicated, you probably have spent 90 minutes a week preparing, producing and publishing your weekly article, then sharing it with your database and network.
What if you are due for a holiday now though, you have planned 4 weeks off and intend to take yourself well away from business. However you are getting a steady stream of web traffic and business from this traffic, directly from your content marketing work. So what do you do? You don’t want this to drop off and you don’t really trust anyone to do it for you. What is the answer?
Well, I am actually on holiday today, right now exactly the moment this post publishes. I am well away from home and work, enjoying a break while this post automatically publishes itself and syndicates through my social networks. You see most blogs these days have a scheduling function. This is the way you can continue your content production when on holiday. During the week before you go, prepare your articles and rather than publish them, you schedule them to publish at the same regular intervals you previously have been publishing. It will take a bit more time in that lead up week, the rewards are worth it though as you’ll be able to concentrate better on your vacation once you are away.
Now, back to that margarita!