Don’t Publish Duplicated Content

One of the challenges I have found with building websites and running SEO campaigns for clients has always been getting quality, original information from clients, for their websites and blogs. I get it. Writing is time consuming and requires a level of creativity and skill. It’s a real challenge.

The problem is though, particularly with Google’s penguin and panda algorithm upgrades, producing original AND quality information for your website and updating your blog is a now a mandatory requirement if you want to market your website on Google.

If you are considering copying someone else’s information or rehashing what is on another website, you are really going to struggle to ever market your offering on Google.

I have written a more in depth article on the subject of Google and duplicate content on the Ocean Feather blog. You can read the article here:

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